My open letter to Lush

So I tried a new product recently, and as it turns out I have never been so thrilled. It was the Sunnyside Bubble Bar (Strike gold) by Lush. In fact, I was so blown away that I wrote them an email to express my pleasure.

Image credit: Lush

Hey Lush,

I don’t normally write complimentary emails (not because I have nothing nice to say, but because I don’t usually bother to write in) but I have to tell you how much I enjoyed your Sunnyside Bubble Bar in Strike Gold.

Now, I have never really used your stuff before. I walk past your store, casually take in the aroma and move on. But last week while acknowledging the sweet (and sometimes overwhelming) scents, I had an epiphany – it hit me like the sea hits the sand – maybe I should try a bath bomb.

You see, the idea wasn’t actually too far fetched. Like the young, ghostly pale woman I am, I fake tan every week. This of course means my Thursday nights are dedicated to a nice and relaxing soak in the tub. I usually bathe in about 15 pumps of Radox (sometimes 22 if I’m thinking of Taylor Swift at the time), but somehow I knew I was ready to try something new, so I bought one.

Come tan night, I chucked the bubble bar in the bath and threw the deli-like paper packaging in the recycling. Disclaimer: I actually don’t know the difference between a bubble bar and a bath bomb so I think this was the right move (even if it isn’t, I have no regrets).

The bath turned gold and I thought ‘this is great, it will mask the not as pretty golden colour the bath water turns when my tan is all scrubbed off’.

I got in and grabbed parts of the bubble bar that hadn’t yet dissolved. I rubbed it on my skin and was awestruck – it was a beautiful, temporary all-body highlighter, transforming me into a golden Greek goddess riding a unicorn into the setting sun. I couldn’t get enough.

As I lay in the bath sparkling like a vampire from a teen romance novel, I thought, how could this get any better? Little did I know it would literally melt my fake tan right off! Instead of spending a good 30 minutes scrubbing every inch of my body to reveal a new, raw layer of fresh skin, I spent about 15 minutes gently sweeping the tan off.

Without even drying my hands properly, I grappled for my phone – I had to look up this great product. What had it said on the wrapper? I was cursing my name and wishing I hadn’t been so quick to throw the packaging away like some flippant fool.

I then found myself thinking about how I could incorporate this newly essential product into my weekly budget and roughly how much it would cost per year to use one a week for the rest of my life.

Then I stopped in my tracks – I was getting ahead of myself. Without being a seasoned Lush-er (or Lushette?), how did I know if this was a Lush regular? Please tell me it isn’t just some limited edition holiday season product, and vow that it won’t leave me like my lovely (and highly recommended) tan lady has promised she never will. If it’s a regular product, you may have just gained yourself a lifelong customer (as I haven’t liked a product as much as this since sunscreen).

Don’t worry, I’ve already told 9 of my friends.

Yours truly,
Steph Brink

It might be hard to pick up the true shimmery-ness of it in the below picture, but if you’re a fan of highlighter you won’t regret trying it! Do you use any other Lush products? I’d love to hear about what else is a must-try! The Sunnyside Bubble Bar is available for AUD $8.95 (150 grams – single use) from Lush.

How to depot a MAC eyeshadow


If you find yourself wanting to depot a MAC eyeshadow for whatever reason, here’s how to do it and what you’ll need:

  • Sharp tweezers (and a small, pointy knife if your tweezers aren’t sharp)
  • A lighter
  • Magnetic tape (you could use a thin magnet and glue if you don’t have magnetic tape)

I depot my MAC eyeshadows as my local (and only) MAC store isn’t a Pro store. I choose not to buy online as I don’t know the colours by heart and like to go in and play around to find my next one! I purchased my palette from the US when I was there last year – it fits 30 eyeshadows.


To begin, you want to dislodge the plastic pan from the container. You do this by using something sharp (tweezers or knife) to get in the ridge/groove of the two and wedge them apart so the plastic pan pops out. It’s not glued so should pop out quite easily if you’ve managed to get the sharp object in properly. Note: be careful with sharp objects.


Secondly, use the open flame from the lighter to heat the bottom of the plastic pan – use tweezers to hold it as it gets quite hot. You may need to do this for about 20-30 seconds depending on how long it takes for the plastic to soften.


You’ll know you’ve heated it long enough when you can push tweezers through the bottom to entirely dislodge the metal eyeshadow pan (as above). The metal pan can get quite hot so be careful when using bare hands to handle it. You’ll find glue residue on the underside of the metal pan, don’t remove it as it will come in handy.


To keep the back sticker that shows the colour and batch code, use the same method as before and heat the sticker to warm the glue so the sticker can peel off easily. Attach the sticker to the back of the metal eyeshadow pan using the glue residue already there.


Then stick some adhesive magnetic tape over the sticker, leaving the eyeshadow name visible. As these palettes are magnetic, using the magnetic tape will ensure your eyeshadow doesn’t fall out of the palette – so you’ll need to ensure you use a strip of magnetic tape large enough to keep it in place! And that’s it, happy depotting!

DIY Christmas gift: How I made and packaged candles


I’m really getting into crafty things, so decided to make homemade candles for DIY christmas gifts with a personal touch. I picked candles as they were something I hadn’t made before and was interested in learning. I am a big fan of candles, my favourite being Circa Home’s Vanilla Bean & Allspice – delicious!

I decided I would make candles in jars rather than try pillar candles – 1) as I prefer jar candles and 2) I assumed they would be easier for a beginner to learn. I decided to fully document my process to show how I created great DIY homemade Christmas gifts (complete with packaging).

Making the Candles

I first, researched many sources online to find out how to make candles and picked an Australian website, Natural Candle Supply, to buy the following:


1. Soy wax
I opted for soy wax over paraffin wax as it’s vegetable-based and doesn’t release black soot into the air like petroleum oil-based paraffin wax. See Household Tips for 5 reasons why soy candles are better than paraffin candles.

2. Jars
I opted to try tins as I thought they were quirky and the silver colour appropriate for Christmas – I bought the 4oz (118ml) silver tins. From what I’ve read, you should only use materials that can hold boiling liquid – therefore glass and tin are usually safe. Do not use plastic jars as they will melt when you pour in the boiling wax. I also imagine using super thin glass may be a problem (heat may cause delicate glass to crack/shatter).

3. Wick stickums
As I read, these aren’t a necessity as there are multiple ways to stick wicks to jars, but I liked the ease of wick stickums. They are essentially a double-sided sticker used to secure the wick to the bottom of the jar – super easy and stress-free for beginners!

4. Wick holders
From what I read these also aren’t a necessity, as you can use a wide range of objects to ensure your wicks stay centred while your wax cools.

5. Wicks
As I discovered, choosing the right wick for your jar/tin is very important. I watched the CandleScience tutorial on the effects of choosing a wick too small or too big for your candle/jar size (think terms such as ‘tunnelling’ or ‘drowning’ the candle) – I highly recommend their video! I also came across Rustic Escentuals wick chart, which really helped me match wick size to jar size. I chose High Temperature Paper (HTP) wicks and with my tins being medium (between 2.5″-2.75″ diameter), opted for the HTP-73 size as per the chart – which turned out to be perfect (no tunnelling or drowning here).

6. Fragrance oils
I used fragrance oils as essential oils are flammable and I didn’t want to risk adding too much and creating a candle that caught fire. With that being said, fragrance oils are synthetic (aren’t of a plant-based origin). To read more, see Natural Candle Supply’s general information on candle fragrance. I bought the fragrance oil Mistletoe & Ivy for my Christmas candles.


Even though I knew my tins were 4oz (118ml), I wanted to double-check the volume. You should usually leave the wick at least 8mm long (to be safe) to ensure the candle doesn’t tunnel – this can happen when the flame doesn’t have enough of a chance to burn and you end up with a narrow hole in the wax so deep that the flame extinguishes. Therefore, to ensure I could have an 8mm long wick with the lid on, I decided I would only fill the candle to the inside line. I measured this with water and it was under the 125ml line on my measuring cup so I assumed it was approximately 118ml (talk about accurate)!


Another thing to think about first – make sure your jars/tins are clean (no residue) and are 100% dry. Water and wax do not mix, so you don’t want water in your jars when the wax goes in. To reuse the jars of old candles, let the jar sit in boiling water for a few minutes. Any wax left should loosen up and you should be able to scrub it clean again (with soap).

I stuck the wick stickums to the base of my wicks (both 15mm diameter) and stuck them in the centre of my tins. I then used the wick holders to ensure the wick stood centred and upright.


When you’re measuring out your wax flakes, you want to use double the amount of the volume of your jars. As my tins were (let’s round it up to) 120ml, I want to use 120ml x2 = 240ml of wax flakes for each candle. As 1 cup = 250ml, I just used 1 cup of wax flakes. As I was making 4 candles, I used 4 cups of wax flakes. Also remember, use a glass or stainless steel bowl to put the wax into, as this will become boiling hot and you don’t want the bowl to melt!


Create a double boiler to melt the wax. Fill a saucepan with water and place the bowl on top.


While you’re waiting for the wax to melt, put the prepared jars/tins and a pouring jug in a tray and fill the tray with hot water (doesn’t have to be boiling but should be hotter than warm). This is to heat them up so they aren’t stone cold when you need to pour the wax in – this is so your candles can cool gradually and can avoid glass cracking if you’re using glass jars.


Make sure the wax flakes melt completely before you turn the heat off. Use a metal spoon to stir when required. The wax may look yellow-toned depending on which wax you’re using, but it does cool a white colour (so fear not)!


Once you’ve turned the heat off, add the fragrance oil. From what I’ve read, depending on how strong you want your candles to be scented, you usually add between 8-10% of the candle volume of fragrance oil. 10% of my 118ml candles would be 11.8ml. As my candles were quite small, I wanted them to be strong, so I added roughly 15ml of fragrance oil per candle. I used a 15ml tablespoon to measure it out and as I was making 4 candles, I added 4 tablespoons (total of 60ml of fragrance oil). Stir the fragrance oil in with the metal spoon.

Note: a few things I’ve read discussed heating the wax to 70 degrees Celsius and waiting for the wax to cool to 60 degrees Celsius before adding the fragrance oil, but I found this a little difficult to coordinate (even with a thermometer), so didn’t bother. I’m sure if you wanted to become more of a professional candle-maker you could start looking into this, but otherwise my method does the trick well enough for me.


Once you’ve stirred in the fragrance oil, remove the pouring jug from the tray of hot water and pour the melted wax (with fragrance oil added) into the pouring jug.


Pour the wax into the jars/tins sitting in the hot water. Be careful not to fill the jars too full, as you need to leave at least 8mm for the wick (above the wax line).


Carefully transfer the candles to a level towel/tea towel and reposition the wicks/wick holders if required. The towel will ensure the wax doesn’t cool too quickly – if it does cool too quickly you can get cracks in the wax. For other candle problems and fixes, see Candle Cauldron’s Troubleshooting Guide.


When the wax has solidified, you can remove the wick holders and trim the wicks. I used regular scissors but you can get special wick trimmers. As you can see, the wax has ridden up around the wick slightly, you can fix this by melting the top layer of wax with a hair dryer – I didn’t bother as it didn’t bother me.


These are my candles ready to go! I created my own stickers in Adobe Illustrator and got them printed at my local Officeworks. I cut them out myself, so they’re not perfect, but I kind of like their imperfectness. Now for the packaging…

Making the Packaging

So I decided to make a ‘box’ for the candles and was inspired by this design on Pinterest. I like the way it displays the object rather than encapsulate it in a box.

candle packaging
Image credit: Pinterest

To start with, I went to my local art and craft store, Eckersley’s and my local two dollar shop and got:

  • 600gsm cardboard
  • Double-sided contact (adhesive sheet)
  • Brown paper
  • Twine
  • Thin red ribbon

Things you will also need are:

  • Stanley knife (box cutter)
  • Steel ruler
  • Pencil
  • Cutting mat
  • Stickers

You’ll need to measure the height, width and depth of the jar/tin to work out the sizings for the box. Remember as you’re working with 600gsm cardboard you’ll lose some length when you fold it, so add in an extra 1-2mm for each measurement.


I used an A4 piece of card here and could fit 3 boxes onto one sheet.


Using the cutting mat, Stanley knife and steel ruler, cut out the 3 conjoined box shapes. On the reverse side (without the pencilled box measurements), adhere the double-sided contact. Peel away the other side of the double-sided contact and stick the brown paper to it.


Flip it back over and cut out the 3 box shapes.


For each individual box shape, use the Stanley knife with a light hand to score the cardboard so it can fold nicely. Be careful, if you actually cut the whole way through you’ve ruined your box and will need to do another one!


Once the cardboard has been scored, you can fold the edges. Place the candle in and seal it with your choice of sticker (make sure the sticker is heavy duty enough to hold the box closed).


Tie the twine tightly around the box with a bow on the top and decorate with as much or as little red ribbon as you like. Repeat as required for all your candles.


And that’s it, you’re finished! You now have pretty, homemade Christmas candles to give to your loved ones, friends or colleagues as a personalised gift.

As I’m a first time candle-maker, I’d be interested to hear how you make your candles – any tips or tricks are always welcome. Thanks for reading and happy candle making!

How does packaging indicate brand value?

Compare two brands and how they use packaging to indicate value and price point. Chose one high-priced brand and one low-priced brand and compare/contrast the use of packaging.

The two brands I have chosen to compare are Aldi’s Expressi to Nestlé’s Nespresso. They both make coffee capsules that can be used in their machines to produce great coffee at home.


What colours, typefaces, graphics does the company use on the packaging? What does this say about the value of the product?
The Expressi packaging utilises black as the main colour, red to depict the K-fee System logo and a colour theme for each type of coffee. The colours are vibrant and stand out against the black background. The Expressi typeface is sans-serif, modern and quite elegant, yet the ‘x’ is playful. The coffee typeface appears to be Century Gothic (sans-serif and geometric) with increased kerning – it feels youthful and playful. The coffee capsules are a secondary graphic in this design, where the main graphic is a series of circles forming a firework-type design. The firework graphic seems to be a visual representation of the taste of the coffee – indicating a taste ‘explosion’. For example, Perugia is a medium roast coffee with pleasant and zesty acidity and refreshing tangerine notes, therefore the green firework graphic depicts zest.

Image credit: Aldi

This packaging positions Expressi as a playful, delicious, stylish, yet affordable type of coffee. I believe the design would blend into a supermarket quite well, though I’m not sure it would jump out at me – it looks quite similar to some Nescafé packaging (not Nespresso, though still owned by Nestlé).

The Nespresso packaging also uses black as the main colour and a single colour to identify each type of coffee. The colours are subtle and placed strategically at the end of the rectangular tube shaped box – so the colours are visible when stacked. The Nespresso typeface is sans-serif, modern and elegant, and the stylistic ‘n’ depicts a coffee bean. The other typeface is sans-serif, simple and easily legible – it is neat and contributes to the classy feel of the packaging. There are minimal graphics used in the packaging design other than the Nespresso logo – though the Pure Origin and Variations ranges display discrete and delicate graphics consistent with the flavour colour, to communicate these special flavours.
nespresso boxes
Image credit: Nespresso

This packaging positions Nespresso as simple, refined and exquisite. The shape of the box is unique and communicates a product that is not like others. Nothing about the design is particularly attention grabbing, suggesting that Nespresso is for coffee enthusiasts.

What materials are used in the packaging (ie card stock, foils, specialty papers, print treatments)? What do the materials tell you about the product value?
The Expressi box card stock is much like that of cereal boxes, a smooth surface, coated on one side. The design does not utilise foiling or any print treatments – most likely as a cost-saving measure. The shape of the box is fairly standard. These factors indicate that Expressi is practical and affordable.

The Nespresso box is a similar card stock, however it utilises a glossy, raised ink for the Nespresso logo and is perforated for easy opening (and positioning in the capsule stand). The shape of the box is unusual and iconic, indicating the Nespresso is a premium product.

In addition to the differences between the outer packaging, another significant difference is the coffee capsules themselves.

The Expressi capsules are ribbed and display the same branding as the box (logo, coffee type, coffee strength, K-fee System logo and firework design). The design is practical and another way to advertise the Expressi brand if the capsules are not stored in the box.

Aldi advises that any capsules with a K-fee System logo will fit into their coffee machines, irrespective of whether they are sold under the Expressi brand name.

Image credit: Aldi

Unfortunately, I was unable to confirm what materials the Expressi capsules are made from. Though I did tweet Aldi Australia who advised that the capsules are not recyclable, which would no doubt contribute to the low price point. This is another factor that sets them behind Nespresso.

The Nespresso capsules are sharply contoured to achieve a sleek look and as a result, the capsules make an important contribution to the visual identity of the brand. Nespresso also identifies “the shape of the Nespresso capsule has been specially designed to ensure that the pressurised water flows evenly through the ground coffee during extraction“. Nespresso produces a range of capsule dispensers/storage so consumers can choose to either display the boxes or the capsules themselves. Nespresso makes the packaging just as important as the product itself, because they know that if their customers are stylish, they’ll want their coffee to be stylish.

The Nespresso capsules are made from aluminium as it protects the coffee grounds from air and light. The capsules are also 100% recyclable and Nespresso has set up a capsule recycling program where the aim is to turn end-of-life capsules into new capsule material.

Nespresso insists that the Nespresso branded coffee machines should be used with Nespresso capsules to guarantee the in-cup quality that they are known for.

Image credit: Nespresso

It is clearly evident that there are multiple ways in which packaging can reflect brand value and price point. Expressi and Nespresso clearly have different target markets and aren’t directly in competition with each other, even though they have a similar type of product.

Visual identity system: Aesop

Choose one brand that you think has one of the best visual identity systems. Show images of their identity system and analyse the visual identity of the brand.

A company I think has a particularly eloquent visual identity system is Australian brand, Aesop. Aesop was created in Melbourne in 1987 and is the definition of alchemy. Aesop employs skilled chemical scientists that source plant-based and laboratory-made ingredients to formulate skin, hair and body care products of the finest quality, with a strong focus on safety and efficacy. Aesop is a modern beauty brand that exhibits philosophical sensitivity and cultural intelligence to promote health, vitality and a holistic lifestyle. The Aesop website displays the beauty brand’s approach to non-gimmicky or commercial sales and instead declares, “we explore and support the arts as an avenue through which to inspire, learn and communicate”.

The name, Aesop, is synonymous with the Ancient Greek fabulist – as the founder, Dennis Paphitis, is a former philosophy student. Paphitis claims, “the clarity of thinking [of Aesop] and quality of his communication was inspiring to me”. Aesop tells a unique story focusing on environmental design, superiorly created products and poetic writing. Paphitis articulates that Aesop is a brand with soul. Aesop reliably exhibits truisms from great works of history on everything they produce (bottles, bags, boxes, store walls, press releases).

Image credit: Pinterest

“We should read to give our souls a chance to luxuriate.” – Henry Miller.

The Aesop logo itself is timeless – it has remained unchanged for the past 28 years and I believe it will continue to do so. The typeface used is contemporary and classic and oozes sophistication. The logo is both uniquely identifiable and easily recognisable. Aesop utilises primarily neutral colours throughout their branding – black, off-white, brown, beige and olive green, which reflects the mostly botanical origins of their products.


Aesop is unlike other beauty brands as it doesn’t position itself as either feminine or masculine. Aesop’s customers are intelligent, well-read and appreciate products in every detail (origin, effectiveness, packaging, store ambience).

Aesop is known for their “unselling” philosophy, so instead of focusing on advertising and pushing products that have made “best products” lists, their attention is on perfecting their products (which take years to formulate). Aesop knows that their customers have high skincare standards and understand that trust is hard to regain once lost. One particular vision Paphitis communicates which perfectly summarises both Aesop’s branding and marketing is, “It’s become politically incorrect to discuss good taste but actually this what Aesop does best. We aspire toward a certain quality, discretion and restraint in our work. These are qualities that are almost counter intuitive in a retail market desperate to cater to short attention spans and infinite choice“.

Minimalist packaging is created via brown pharmaceutical-style glass jars and aluminium tubes, for their light-blocking properties and to minimise the need for preservatives. The labels are two-tone (off-white and black) and use space, text and hierarchy to display the Aesop logo, product name, use and ingredients.

Image credit: Pinterest

As part of the visual identity, each Aesop store is unique and evokes a sensory experience. The stores reflect their surroundings by weaving the city’s essence into the store design and though each store is a different work of art, they are seamlessly connected through architectural design and sophistication. Paphitis believes that “there’s a direct correlation between interesting, captivating store spaces and customer traffic within a store“. Aesop endeavours for their worldwide products to connect locally.

Image credit: Pinterest

Overall, I think Aesop has positioned itself to reach it’s full potential and has a strong visual identity system. The logo, colours, textures, packaging, architectural design and philosophy all have a uniform approach to extraordinarily connect the brand to it’s target market.